Summer in South Australia means getting out on the water, but enjoying it safely is just as important as enjoying the sunshine.
Marine Safety SA's 2021 Summer Boating Safety campaign aimed to remind boaters of the simple things they can do to stay safe.
I led the creative direction, developing a visual approach that made important safety messages clear, engaging and easy to remember.
The campaign included seven short animated videos, supported by social media graphics and printed materials. Each piece was designed to communicate a specific message quickly and effectively, while maintaining a consistent look across the campaign.
The result was a flexible set of creative materials that helped Marine Safety SA share important boating safety information with the South Australian community.
