The 2021 Summer Boating Safety campaign aimed to raise awareness of responsible boating practices across the state. I led the creative direction, ensuring the campaign was visually engaging and aligned with Marine Safety SA’s messaging.
The project included seven short animated videos, social media graphics, and print collateral. Each asset was designed to capture attention and communicate key safety messages effectively.
This campaign combined animation, graphic design, and strategic messaging to help Marine Safety SA connect with the public and promote safer boating during the summer season.
