This was a student project where I created branding, website design, and a mobile web app prototype to pitch to potential investors.
Mischievous Clothing is a start-up online retailer specialising in youth streetwear fashion.
The prototype included a home page, general navigation, and a checkout process designed specifically for mobile interfaces. The brief requested a trendy, minimal and clean brand identity with a modern colour palette that would showcase their strong streetwear style and clothing range.
All brand elements and page layouts were designed and built digitally in Adobe Illustrator. This project gave me experience creating cohesive digital branding and user flows for a mobile shopping app.
