Mischevious Clothing is a conceptual start-up online retailer specialising in youth streetwear fashion. For this student project, I developed the brand identity, website design, and a mobile web app prototype to pitch to potential investors.
The prototype included a home page, navigation, and a checkout process designed specifically for mobile interfaces. The brief requested a trendy, minimal, and clean brand identity with a modern colour palette that showcased the clothing range and streetwear style.
All brand elements and page layouts were created digitally in Adobe Illustrator. This project gave me experience in developing cohesive digital branding and user flows for a mobile shopping experience, from initial concept to polished prototype.
