Mischievous Clothing is a conceptual streetwear brand developed as part of a student project, exploring how a fashion label could create a distinctive identity and online shopping experience.
The brief was to develop a contemporary brand aimed at a younger audience, with a clean, minimal look that allowed the clothing to take centre stage.
I created the visual identity, website design and mobile shopping prototype, covering everything from the homepage and navigation through to the checkout experience.
The project gave me the opportunity to explore the relationship between branding and digital user experience, bringing together visual design and practical thinking to create a consistent shopping journey.
