Mischievous Clothing is a start-up online retailer that specialises in youth streetwear fashion.
The new business require branding, webseite design and a prototype web app to pitch to potential investors.
The client requested a prototype web app for mobile interfaces, displaying a home page, general website navigation and the checkout process. The client also requested the brand identity be trendy, minimal and clean with a modern colour pallete, intending to impress the audience with their great sense of the streetwear fashion style and the great range of clothing designs.
All brand elements and page layouts were designed and digitally built in Adobe Illustrator.
