South Australia’s Transport Strategy is the foundation for a suite of strategic publications produced by the Department for Infrastructure and Transport. While each strategy focuses on a different area of transport and infrastructure, they need to work together as part of the same broader vision.
The challenge was to create a consistent look and feel across the publications without making them all look identical. The design needed to communicate where each strategy sits within the hierarchy, with the Transport Strategy carrying the greatest level of prominence and supporting strategies becoming more focused as they move further down the hierarchy.
I developed the Transport Strategy as the foundation for this visual approach, establishing the typography, layouts, structure and overall design language. This was then adapted for subsequent strategies, allowing each publication to feel connected while still having its own identity and level of importance.
The road ahead
South Australia's Transport Strategy
South Australia’s Transport Strategy sets out a 30-year vision for how people and goods will move around the state. It provides the direction for future planning, investment and supporting strategies across all modes of transport.
I led the graphic design of the 80+ page publication, turning complex information, data and policy into a clear and accessible document for both industry stakeholders and the general public. The design needed to feel authoritative while remaining approachable and easy to navigate.
The result established a strong visual foundation for DIT’s strategic publications, with a considered structure that could be carried through into future strategies.
Keeping South Australia Moving
South Australia's Freight and Supply Chain Strategy
The Freight and Supply Chain Strategy looks at how goods move through South Australia, from production and distribution through to the wider transport network. It sets out priorities for building a more efficient, resilient and connected freight system.
Building on the approach established for the Transport Strategy, I adapted the visual language to suit a more focused subject and audience. The publication retains a strong connection to the broader strategy while using imagery, layouts and supporting graphics to bring the freight network to life.
The result is a publication that makes a complex network easier to understand, while giving the strategy its own distinct character.
Where roads meet rail
South Australia's Level Crossing Safety Strategy
The Level Crossing Safety Strategy focuses on improving safety where road and rail networks intersect across South Australia. It outlines a long-term approach to reducing risk and creating safer journeys for drivers, pedestrians and rail users.
I applied the established publication style to a much more specific subject, using the same core design principles while adapting the visual treatment around safety, risk and infrastructure. Clear layouts and strong information hierarchy help make technical safety information easier to understand.
The result extends the visual language across another area of transport, creating consistency without making every strategy feel the same.
These publications show how a consistent design approach can bring together different areas of South Australia’s transport network. Each strategy has its own subject, audience and purpose, but they share a clear visual connection.
The Transport Strategy established the foundation, with the Freight and Supply Chain Strategy and Level Crossing Safety Strategy building on that approach in their own way. Together, they create a recognisable family of publications that can grow as new strategies are developed.
The project has helped establish a stronger and more consistent way for DIT to communicate its strategic work, turning complex information into publications that are clear, considered and engaging.
