The Inside Scoop is a 12-page community newspaper created by DIT for the River Torrens to Darlington (T2D) project. It keeps people along South Road informed about major works while celebrating local businesses and sharing stories connected to the corridor.
The name has a double meaning: it refers to insider, behind-the-scenes information, and to construction, where a “scoop” relates to excavation. This dual meaning signals trusted updates directly from the project team.
The visual identity aligns with T2D brand guidelines while giving the publication its own character. The result is a clear, approachable, and visually engaging newspaper that builds trust, keeps locals connected, and provides a framework for future editions as the project progresses.
