The Inside Scoop is a 12-page community newspaper created by DIT for the River Torrens to Darlington (T2D) project. It keeps people along South Road informed about major works while celebrating local businesses and sharing stories connected to the corridor.
The name carries a double meaning. It refers to insider, behind-the-scenes information, as well as construction, where a “scoop” relates to excavation. Together, it signals trusted updates straight from the project team.
The visual identity follows the T2D brand guidelines while giving the publication its own character. The result is a clear, approachable and visually engaging newspaper that helps build trust, keeps locals connected and supports future editions as the project progresses.