I had the opportunity to lead a significant project for the Department for Infrastructure and Transport (DIT), involving a comprehensive brand refresh.
DIT's existing brand had become outdated and no longer effectively represented the department's evolving identity and goals. Recognising the need for change, I oversaw the refresh and modernisation of DIT's visual identity.
This project was instrumental in aligning the brand with contemporary design principles and the department's mission of providing effective services and connectivity to the people of South Australia.
The application examples shown below draw from the core elements of the existing visual identity to nod to its heritage, while also introducing fresh features to rejuvenate and modernise the brand.
