I led a brand refresh for the Department for Infrastructure and Transport (DIT), updating a visual identity that had become outdated and no longer reflected the department’s evolving goals. The project focused on modernising DIT’s brand while maintaining continuity with its existing heritage.
The refresh aligned the department’s visual identity with contemporary design principles and reinforced its mission of delivering effective services and connectivity across South Australia. I oversaw the development of refreshed assets, including applications that drew on core elements of the original brand while introducing new features to rejuvenate the overall look and feel.
This project strengthened DIT’s visual presence, ensuring consistency across communications and helping the brand better represent the department’s purpose, professionalism, and forward-looking vision.
