This student project involved developing a conceptual print advertising campaign for Rossi Boots, a South Australian footwear brand known for quality and durability. The campaign aimed to highlight the versatility of their boot range through strong visuals and consistent messaging.
Each boot style was paired with iconic South Australian locations to tell a story: hiking boots with the Adelaide Hills under the tagline “Built for any possibility,” dress boots at the South Australian Art Gallery with “Ready for any occasion,” and casual boots at Henley Beach Square with “Comfort in any location.”
The project focused on creating a cohesive campaign that demonstrated the brand’s adaptability and quality, using imagery and messaging that connected with both local culture and Rossi Boots’ identity.
