This was a student project where I developed a print advertising campaign for Rossi Boots, highlighting the wide range of high-quality boots they offer.
The concept focused on pairing various boot styles with iconic South Australian locations and consistent messaging. For example, hiking boots were paired with an Adelaide Hills photo and the line “Built for any possibility,” dress boots were shown in the South Australian Art Gallery with “Ready for any occasion,” and casual boots featured Henley Beach Square alongside “Comfort in any location.”
The goal was to create a cohesive campaign that showcased the versatility of the brand through strong visuals and clear messaging.
