My design solution aims to bring the ideas of love and guitars together, using the iconic cupid's arrow through a heart. I have also used modern, eye-catching typography, colours and textures to completely redesign the Adelaide Guitar Festival's previously outdated event identity design.
Adobe Illustrator and Photoshop were used to design the brand identity and t-shirt design, while Adobe InDesign was used to design the environmental graphics and complex page layouts for the event program.
